How to Get Buyers to see the Value in Your Project

Learn how to prove the value of your product—ella’s way

Ah, the coveted 5-star Amazon review. Or even…4.5-star. As a consumer yourself, I’m sure you’re familiar with the modern practice of seeking social proof before making a buying decision. 

It’s an obvious way to prove the value of what you’re selling: showcase positive reviews, publish testimonials on your website, craft a case study that paints an enticing before-and-after picture. That’s why my number one tip for proving the value of your product is to harness the power of social proof. 

That’s not the only way to demonstrate the worthiness and effectiveness of what you’re selling, though. Here are two more ideas for getting buyers to see value: 

Provide awesome customer service.

This should go without saying, but it is absolutely essential to crush customer service if you’re trying to prove the value of your product. This doesn’t just apply during the sales process (remember the whole renewal business thing?)—good service needs to last through the lifecycle of the customer relationship. Be responsive. Prioritize your customers’ needs and be a liaison if needed to get them the support if there’s a problem. Show them you care, so that they trust you—and what you have to offer—for the long term.

Demonstrate thought leadership.

How’s your content production been lately? Solidify your status as an expert in your industry by publishing blogs, posting videos, leading webinars, and just generally creating content that proves your savvy in your field. If your prospects trust you, they’ll trust in the value of your product or service. 

Put a little effort into these three simple ideas and you might find your customers stick around, buy from you again, and maybe even become evangelists for your product. Now go prove that value!

Happy selling,