esellas proposal for KPMG

PUTTING THE JOY BACK INTO SALES

Prepared for Julia Abramovich

Prepared by Jennifer Dominguez - Growth Advisor

November 11, 2022

KPMG is well-positioned for continued growth. 

The Sales organization has completed a successful 3-year transformation program.

It built the foundational pillars of sales success, and the enterprise implementation of Salesforce is just around the corner. 

So, where is the next frontier for strengthening the KPMG growth engine?  

KPMG sales leadership is focused on: 

  • Turning front-line managers into better coaches

  • Capitalizing on a new CRM system to improve predictability and derive insights

  • Improving the sales experience for the sales team and clients

WE MAKE SELLING AN EXPERIENCE 

We enable sales by prioritizing the rep selling experience over everything else.  

When sales reps have a great experience, they sell more. 

In our controlled experiments, they sell a lot more:

They are happier too - and sales joy is contagious. 

When buyers sense joy, they buy more.  

HOW WE DO IT 

We imagine a future where your sales executives feel renewed energy through clarity of purpose and the confidence of being supported by world-class management and tools.

That energy translates directly to a committed, engaged team that delivers higher win rates and an even greater client experience.

Here’s a quick video explaining how we envision approaching the work together: 

Areas For Discussion

Building On The 3 Years To Drive Unprecedented Growth

  1. Maximise the value of the forthcoming Salesforce implementation. (Data - Strategy, Maximise Adoption, Accelerate Learning, Sales Experience)

  2. Sales leader effectiveness and exploitation of opportunities. (Coaching, Harvesting CRM Data Insight, Shared Learning)

  3. Drive effective partner engagement and outcomes. (Ecosystem, Maximise The Roles, Manage Expectation/Education)

How We Do It 

We’ve developed a modern sales support system or Sidekick for sales.

It’s easily customized to accelerate key enablement initiatives. It’s called ella.

Here’s a quick video explaining how ella works: 

Joy - Enabled by ella 

With ella as their sidekick, sales reps dream bigger; they are more proactive and show up like experts.

They know exactly what to do and when to do it. Enabled by ella, reps feel the rush of the close more often and share learnings with their colleagues.  

In addition to better selling, reps are getting 20-40 hours per month back to focus on what matters most.  

We would love the opportunity to work with KPMG to make selling more enjoyable. 

A Bit About Us

esellas, the revenue performance company, is on a mission to help salespeople find joy in their work and the confidence to win.  

We’re a seasoned team of sales practitioners, operators, techies and creatives.

We’ve helped many of the largest and fastest-growing companies in the world grow.

We unlock the selling power by harnessing its human potential.  

“Our clients turn to us for our experience, and they stay with us because of their rep’s experience.” - Rob Chapple, Co-founder.

We look forward to continuing the conversation.  

Jennifer@esellas.com +1 214-732-9549