esellas Names John Florer as Chief Operations Officer to Accelerate Growth Objectives
NEW YORK, July 28, 2022 - esellas—the only company that simplifies selling by guiding sales teams through the entire sales process with their proprietary technology and methodology—empowers revenue leaders across industries to get better return on investment from their existing resources. Today, esellas announced the appointment of sales and operational leader John Florer as Chief Operations Officer (COO). Florer brings three decades of experience in sales and sales support leadership from a strategy and operational perspective that will spearhead growth for both esellas and its customers.
Florer takes on this role during esellas’ pivotal, high-growth phase. His expertise in leading multi-team environments, focusing on client growth, and delivering high-value outcomes will pave the way for the company’s own skyrocketing trajectory as well as that of its customers.
As esellas’ first COO, Florer is responsible for helping to build the right operational infrastructure, including the best-fit tools, processes, methods, and best practices to ensure esellas scales with growth. He will set meaningful goals for the company such as financial and growth objectives, and will oversee esellas’ own revenue operations, including investments and performance management.
“I am excited to be a part of a company that is ready for operational discipline and rigor,” said Florer. “The team that has been assembled at esellas is so passionate about helping other companies achieve their full growth potential, including from an operational standpoint. I am excited to contribute to our clients’ success as well,” he continued.
Much of Florer’s career has been spent in operational and strategic roles in large enterprises—namely Hewlett Packard Enterprise—helping them develop go-to-market strategies. He has been a part of a leadership team in a COO capacity for a sales enablement organization responsible for $250-million in budget and thousands of employees. Additionally, he has deployed new sales methodologies, conducted change programs, and evaluated, designed, configured, and deployed new ways of going to market.
“Chris Donato, CEO of esellas, said, “John is simply an incredible human being. He exemplifies the character of the company we’re building. Meanwhile, John’s experience and enthusiasm for creating operational discipline that simultaneously allows our organization to remain agile and innovative is a perfect fit for esellas. He will be instrumental in helping us leverage data to gain insights into how to make more informed decisions about our operations and growth, just as we do for our clients.”
Florer added, “At esellas, we are advising sales leaders on business issues that we experience and navigate ourselves. There is an element of ‘roll up your sleeves and get your hands dirty’ here. Being able to leverage my large enterprise experience and apply it to this high-growth moment for esellas is a win-win combination for me.”
About esellas
esellas is the only company that guides sales teams through the entire sales process. With proprietary technology and a unique methodology, esellas empowers revenue leaders across industries to get better ROI from their existing resources. ella—esellas' flagship product—is the smart sales sidekick that gives salespeople the customer data and insights they'll find nowhere else. Using ella and esellas' four-step method, revenue leaders help their sales teams prospect smarter, forge real relationships with customers, and put the joy back into sales. Learn more at https://www.esellas.com/.