how ella works

 
 

this is ella

A sales concierge and coach providing on-demand support.

Powered by humans and augmented with AI and nano-training, ella gives you data to reach the right prospects with the correct narrative - and is always there when needed.

THE NUTS AND BOLTS

DATA SOURCING

ella takes data from your CRM, enriches it, and creates an algorithm that provides a view into the accounts and people most likely to work with you.

Our enriched data comes from:

  • Third-parties

  • Public data sources

  • Internal data sources

  • Social information

  • Job postings

  • Reviews

  • And more 

ONE EASY-TO-USE APP

Salespeople are used to consuming data from multiple sources, but ella brings all data points into one view on your device.

You can see:

  • High-to-low account propensity to buy scores

  • Criteria driving the propensity scores

  • Curated account-based content

  • Insights on prospects based on the latest news

  • Important metrics 

You can make your conversations more meaningful with prospects by accessing curated information contextualized based on your value proposition.

THE HUMAN TOUCH

ella is not just AI-powered; she's human-powered, too.

When you encounter more complicated accounts and information, you can reach out directly to our coaches through the app.

Our coaches do on-demand research and engage with you to talk through the data directly. They help you solve more sophisticated problems and bring you closer to closing.

THE WHITE SPACE

Make closing easy… and getting there the fun part.

Do you fall into the void between sales enablement and closing the deal? 

We call that the white space.

The magic often missing in sales teams is in the final assembly and delivery—in the salesperson’s execution. 

HOW ella FILLS THE VOID

  • Guidance through real-time evidence - Salespeople take the right action at the right time based on the latest insights and intelligence.

  • Confidence growth - ella supports sellers through broad and granular coaching at every turn and each decision point. 

  • Quality engagement through intelligence - Salespeople solve customers’ genuine problems, increasing their depth of trust and creating new opportunities.