Asking the right questions is essential to understanding your customer's needs. Learn how to develop and ask specific customer questions.

No one likes to hear "no", but it's a part of life. Learn how to handle objections and rejections like a pro with ELLA's advice.

Not all customers are created equal! Learn about the difference between B2C and B2B customer relationships so you can better serve your prospects.

First impressions matter! Learn how to plan for your first meeting with a prospect so you can make a great impression and seal the deal.

Learn how to use marketing automation to nurture your relationships with customers and keep them coming back for more.

Learn about the different stages of the customer lifecycle and how you can use marketing to reach them at each stage.

Learn how to upsell, without ruining your brand

How well do you know your audiences? There are 5 categories of customer segmentation data that can fuel your marketing campaigns and refine your sales messaging. See what these categories are and how these insights can help your conversion rates soar!

If you’ve worked in sales for any length of time, you’ve likely dealt with your fair share of difficult customers. Whether the customer is frustrated or simply asking too much, knowing how to take control of challenging calls or meetings is a major asset for sales experts. Here are some tips for the next time you’re confronted with a difficult client:

Put your fake enthusiasm in storage, trash your product pitch scripts, and start studying your prospects’ pain points. Check out these tips for closing deals – ELLA’s way.

Strapped for time? Check out these time management tips that will help your day go by more smoothly—and give you time to grow that pipeline.

It’s time to put the rolodex away and start building your pipeline like a modern salesperson. Check out my advice on how to leverage LinkedIn and social media to sell like a pro.

Cross-selling is a relatively easy way to grow your revenue—but did you know it’s also an opportunity to provide serious value-adds to your customer? Check out my tips for successful cross-selling.

Your top accounts have the potential to help you generate 80% of your revenue. Have you identified yours?

New leads can be extremely sensitive to the slightest inconvenience or inconsistency. Coming to the conversation with the right preparation and approach provides a friction-free, luxury experience that can turn potential buyers into loyal customers!

The better you know your customers’ pain points, the more relevant your sales collateral becomes. Whether it's a personal pain point, a frustration with the industry at large, or a source of friction within your company’s internal processes, customers want to know that businesses are listening and prepared to address their problems. Here’s what you can do to collect these important insights from your audience.